Peran Fashion Revolution Dalam Mengatasi Dampak Fast Fashion di Indonesia Tahun 2022

Shania Shalshabila

doi:10.31258/pgz2m148

Authors

Shania Shalshabila Riau University Author

DOI:

https://doi.org/10.31258/pgz2m148

Keywords:

Fast Fashion, Fashion Revolution, TAN, Advokasi, Industry Mode

Abstract

Fast fashion has become a dominant trend in the global fashion industry, including in Indonesia, bringing about various negative impacts such as environmental pollution and labor exploitation. This study aims to analyze the role of Fashion Revolution Indonesia in addressing the impacts of fast fashion in 2022. Utilizing the Transnational Advocacy Network (TAN) theory and a group-level unit of analysis, this research examines how Fashion Revolution Indonesia acts as a transnational advocacy actor. The methodology employed is library research based on secondary sources. The findings indicate that Fashion Revolution Indonesia actively raises public awareness through social campaigns and cross-sector collaborations to promote change within the fashion industry.

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